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Tuesday, December 30, 2008

New Year's Eve at the Movies

Here's a movie ad that will run as well on my other blog this week, Another Old Movie Blog. A special one performance preview of "Meet Me In St. Louis" is to be shown 11:30 p.m. New Year's Eve, 1944, and this splashy ad for "Thirty Seconds Over Tokyo" announces the New Year's Day movie at the Loew's Poli in Springfield, Mass. You can the see the price, 85 cents, for the evening show is a bit steep, reflective not only of the Poli's exhaulted status as the place to see MGM films, but perhaps also illustrating wartime inflation. We are urged to buy war bonds and stamps as well.

Not everyone wore paper hats and formal wear to usher in the last year of World War II. Many "swing shift" war workers got off in time to spend New Year's Eve at the movies.

Happy New Year to all of you, and thanks for your company in 2008.

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