Perhaps you remember shopping at Brigham's in Springfield, Mass. This ad is from a 1940 Springfield Daily Republican. I'm not sure when the store closed, but it was a fixture in the first half of the 20th century. Apparently from the number of years it had been in business noted in the ad, it had been present in the latter part of the 19th century as well. Ladies' apparel, hats, and general notions was their business, though I wonder if today we would casually use the term "Mecca" to describe a store as the best place to shop for Christmas.
Been there? Shopped that? Let us know.