Valley Players - Program Ads from Summer 1954 - Holyoke, Massachusetts

 

We take a last look back at summer theatre, with fall soon upon us, but from the summer of 1954 when summer stock, and Holyoke's Valley Players, was in its heyday.

We've discussed the Valley Players in previous posts, and theatre on Mt. Tom in its many forms will be the subject of a future book, but today we salute not the art form, but that which keeps it among us--support from the community.  Not the audience, this time, but the advertising.

Have a look at some of these ads of, mostly former, Holyoke, South Hadley, and Springfield, Massachusetts business that advertised in the Valley Players programs.

How many do you remember?